Ex Niholo

Ex Nihilo is a French niche fragrance house founded in Paris in 2013 by Sylvie Loday, Olivier Royère, and Benoît Verdier—three friends with backgrounds in finance, consulting, and marketing who set out to build a perfume house unlike any other. The name, Latin for "out of nothing," reflects their idea of creating everything from scratch, starting with their first boutique on Rue Saint-Honoré.