Timex

Tracing its roots back to the Waterbury Clock Company in 1854 in Connecticut, Timex is arguably America's most recognizable watchmaker. While high-end Swiss brands focused on luxury and exclusivity, Timex revolutionized the industry by prioritizing durability, affordability, and mass appeal. The brand earned its early reputation by engineering hard alloys to replace expensive movement jewels, and later dominated the market with innovations like the groundbreaking Indiglo backlighting system, introduced in 1992.