Orient

Founded in Tokyo in 1950 by Shogoro Yoshida (with origins dating back to the Yoshida Watch Shop in 1901), Orient Watch Co. stands as one of Japan's premier mechanical watchmakers. Fully integrated into the Seiko Epson Corporation in 2017, Orient is renowned in the horological world for its unwavering commitment to in-house mechanical movement production and complete vertical manufacturing integration. Positioned as an accessible gateway to true mechanical watchmaking, the brand balances traditional Japanese craftsmanship, refined dial aesthetics, and robust movement design across dress, diver, and luxury tiers.