Diesel

Founded in 1978 by Renzo Rosso in Breganze, Italy, Diesel emerged as a powerhouse of global denim culture and alternative Italian streetwear. In the watchmaking sector, Diesel timepieces are developed and produced under a long-standing licensing partnership with the Fossil Group. Positioned at the maximalist, disruptive end of the fashion watch spectrum, Diesel is world-renowned for its hyper-oversized case profiles, aggressive industrial aesthetics, complex multi-time-zone dials, and signature "Only the Brave" design ethos.